Meta Click ID (fbc) Implementation & Verification Guide
This guide ensures the Facebook Click ID is captured from the URL, stored in a 1st-party cookie, and passed to both the Meta Pixel and Conversions API (CAPI) using Google Tag Manager. Part 1: Implementation Steps 1. Capture the ID (Web Container) Variable: Create a URL variable named {{URL – fbclid}} with Query Key fbclid. […]